Contracts are the last thing that come to mind when you see an influencer on TikTok or YouTube, but for every influencer you see, there is usually a contract that drives the brand alignment, scope, and value of the engagement.
As social media platforms have become more popular especially among the Gen Z demographic, influencers have become major drivers of revenue for top brands by providing a voice of authenticity and social proof for consumers.
Ironclad’s Head of Community Development and resident influencer Alex Su sat down with influencer marketing experts — Maybelline’s Madeline Chambers and the Texas Rangers’ Hannah Wing — and L’Oréal’s Associate General Counsel Charles Hurr to learn how they are winning partnerships with talent quickly — and with as little friction as possible — with Ironclad CLM.
View recording here: https://ironcladapp.com/journal/webinars/influencer-contracts-how-brands-drive-roi-faster/
